The Cost of You

Financial Clarity in a World That Profits When You’re Confused

Buy The Book

Most Americans never get taught how money actually works. I wrote this book to help fix that. I spent more than a decade studying consumer behavior, competitive strategy, and economic trends… now I’m bringing that clarity to the public.

Budget Tool

A simple, flexible spreadsheet designed to support the book’s lessons.

Built to help you see your money clearly…
no sign-up, no catch.

Speaking

Keynotes and talks that bring financial clarity to teams, conferences, and communities.

Clear and engaging conversations that finally explain the money system no one ever taught you.

Consulting

For organizations, startups, and community leaders.

Untangle strategy, marketing, spending, and decision-making so your team can move.